In the third quarter of 2013, tourists purchased about $903 billion worth of goods, according to the Bureau of Economic Analysis. The tourism industry is huge, and, luckily for restaurants, includes dining out. In fact, culinary tourism is gaining momentum. More and more, tourists are choosing dining locations for the purpose of learning the food and culture of a country or region. Authentic restaurants, as well as high-end venues, can benefit from this trend directly. However, any venue can create a restaurant marketing plan that will focus on bringing in tourists and getting a piece of the profits that can be had from the tourism industry.
Here are 5 tips for drawing tourists to your venue:
1. Get a Tripadvisor Business Listing
Tripadvisor business listing and other tourism marketing sites are great ways for tourists to hear about your venue and read reviews written by past customers. Consumer apps that show menus of venues in different areas are also effective in getting the word out about a restaurant. Venues should get intact with these platforms to find out how to get listed. If a venue serves good food and has a high level of customer service, such free restaurant advertising sites can be extremely effective tourism marketing by making the venue seem appealing.
2. Have a Website and/or Social Media Page
Once tourists have read about a venue on a tourism marketing site, they will probably want to check out the menu and see pictures of the venue. Those who have not downloaded the latest consumer apps for the area, will be interested in seeing a website or social media page where they can learn more about the venue. Social media pages are a great free restaurant advertising strategy all-around. The tourism marketing aspect of them is just one benefit.
3. Adopt Sidewalk and Window Advertising
Street advertising is effective for drawing both locals and tourists. Tourists in the area may see the posters or sidewalk boards and be drawn in by dishes advertised on them. Displaying the menu outside the venue will make it easy for people to decide whether to dine there. Having aesthetic street restaurant marketing will draw the public’s eye, and subsequently increase restaurant business.
4. Be Friendly with the Hotels
Though hotel restaurants may be seen as competition, having a relationship with the hotels will help your business. Tourists tend to consult with hotel staff about where to dine. If the staff is familiar with your venue, you have more of a chance of scoring the business. Hotels may also allow tourism marketing through business cards and brochures. By being friendly with local hotels, restaurant marketing in the lobby can be done without complication, exposing tourists to the venue.
5. Be a Must-Eat Venue
Word-of-mouth is an extremely powerful restaurant marketing tool. By offering great customer service, delicious food, and a venue with character, businesses can win over even the most pessimistic restaurant critics. If a venue is good enough to cause people to tell their friends, the venue can have more successful free restaurant advertising than a detailed restaurant marketing plan can offer. By aiming to be great, a business can set themselves up for restaurant marketing through their customers, as well as added profits. This strategy is helpful in drawing all sorts of customers, from locals to tourist, making it very worthwhile.