Catering is a relatively sure business compared to owning a restaurant. By becoming one of the many restaurants that cater, restaurants can expand their profits and success, while building a larger client base. Though restaurants that cater must invest time and money into planning the catering ideas, hiring restaurant staff to prepare and serve the food during event catering, and ensuring that all the restaurant equipment is up to par, the business expansion that can come about by offering a catering service can make owning a restaurant a lot more profitable.
Why Restaurants that Cater Have it Good
Restaurants that cater, and any catering service for that matter, have early income indicators. When a customer chooses a catering menu and hires a catering service, the service then knows the amount of food that needs to be ordered and can rest assured that it will all be used during the event catering. Whether the service is wedding catering or event catering of another kind, extra food will have to be prepared to cover any extra unexpected guests or hungry diners. However, the catering service can include these extra dishes in their catering menu price, and be sure beforehand of the amount of profit they will receive. On the other hand, restaurants suffer from uncertainty. During a slow week, ingredients can go to waste, while during busy times, the restaurant may run out of ingredients, making their profit unpredictable, and making owning a restaurant an unsure business. Restaurants that cater can benefit from the added business of event catering, while balancing out their otherwise unused ingredients, by using them in dishes for events.
The Catering Menu
Catering menus and styles of service usually depend heavily on the type of event and the venue. Wedding catering usually demands high-end dishes, while birthday dinner catering ideas usually allow more casual fare. Restaurants that cater will usually be approached by customers looking for a catering service that offers a catering menu on par with the restaurant menu. For example, an Italian family diner probably won’t be hired for event catering by customers seeking a classical French menu. On the other hand, a classical French Michelin-starred restaurant probably will not be hired by those planning to serve tacos and guacamole at their Super Bowl event.
Catering Service Investment Requirements
Restaurants that cater need to invest in equipment that owning a restaurant does not usually require. From dish dollies to portable equipment and transportation systems that meet regulations, restaurants that cater will have significant start-up costs when adding a catering service. Though these costs can be lessened by, for example, renting catering equipment, they are an important factor to consider when offering event catering.
Restaurants that cater make the most of restaurant staff and venue capabilities when the catering service is run well. By planning catering ideas for a catering service with the goal of filling the gaps in restaurant traffic and food waste, business can thrive from offering a catering service.