81% of consumers have searched for a restaurant on mobile apps in the past 6 months, according to recent studies by SinglePlatform and Chadwick Martin Bailey. They also found that 70% of consumers prefer being able to see a menu when they search, and 62% said they are less likely to choose a dining location if they cannot see the menu online or on the dining apps. 75% said they are more likely to dine at a venue based on search results. All this data strongly suggests that restaurants should explore the restaurant apps and dining apps on the market, to make sure they are taking full advantages and the benefits they can give businesses.
Restaurant Apps and Dining Apps Available
There are many dining apps on the market which are gaining popularity among consumers. Some help customers decide on the restaurant in the first place, from finding gluten free restaurants to searching restaurant reviews. Others make the dining experience more enjoyable. NoshList allows restaurants to notify customers when they are ready to be seated, allowing customers to leave the venue during the wait, and allowing them to stay interested in dining in the restaurant. Often, customers are turned off by wait times for tables, especially when they may lose their turn to be seated if they leave the restaurant during the wait. NoshList eliminates this issue. Various restaurant apps are springing up to allow diners to listen to sound from any television in the restaurant, through their device. This will allow restaurants to show multiple games and draw fans of any sport. Other dining apps allow customers to request songs playing in the restaurant. Restaurant apps that allow consumers to pay electronically, rather than waiting for the check to be taken, brought back after the credit card transaction, and collected when the customer leaves, can make the payment process more comfortable for customers and employees. The list of restaurant apps and dining apps is steadily increasing. By keeping up-to-date with the options available, businesses can make the most of technology.
How to make the Most of Restaurant Apps
Businesses can make the most of restaurant apps and dining apps by keeping up-to-date on the technologies. Restaurants with multiple venues may want to consider creating an app for their restaurants, allowing customers to make reservations, order to go, and see the daily specials, hours, locations, etc. By using restaurant apps to make the dining experience more comfortable, with online ordering apps, payment apps, and wait-time notification apps, customers will have an improved dining experience. As a first step, based on the research results of the SinglePlatform and Chadwick Martin Bailey study, restaurants should make an effort to ensure that their menu is available on as many dining apps and restaurant apps as possible, or, at the very least, on their website. From there, each business should choose that restaurant apps that will best improve their venue. By allowing customers to interactively select the audio they hear, music or television audio, their perceived restaurant dining experience can become a notch better. Excellent dining experiences increase customer loyalty. By taking initiative to maximize use of helpful restaurant apps, the customers’ dining experiences will improve, and customer loyalty will increase, helping the business become even more profitable.