Casual venues can significantly increase restaurant traffic by making the venue exciting for customers every day. Offering daily deals will keep customers thinking about the venue and make it worth their while to choose to dine at the venue, rather than somewhere else. Whether a venue chooses to hold a “daily deal month”during the slow season, or simply offers a different deal each day of the week, the restaurant deals will have customers flowing in and, when done right, will increase restaurant profit.
Which Restaurant Deals are Worth Offering?
Restaurant deals should offer customers a bargain, while still leaving room for restaurant profit. For venues offering weekly deals, discounts should be focused on making the most of the ingredients available and limiting food waste. For example, fresh fish is often not available on Sunday and Mondays. However, if a venue does not use up their fish from the previous week, it will go to waste, which means lost restaurant profit. Offering (cooked!) fish dishes as happy hour specials or as part of restaurant deals, on Sundays and/or Mondays, can help increase restaurant business and restaurant profit by bringing in customers and making sure to minimize food waste. Other daily restaurant deals can include a daily flavor of soup, buy one get one free on soft drinks, desserts, or appetizers, and “children eat free on Wednesdays,” for example. Restaurant deals should offer customers a bargain, but make sure that restaurant profit is maintained as well.
Restaurant Marketing for Your Daily Deals
Restaurant marketing of daily deals can be done in a number of ways. Tabletop advertising (on the menu or using table tents) will help current customers know about the restaurant deals. Social media advertising can also be used, announcing the special deals of the day and reaching out to customers who may not know about or may have forgotten about the venue’s daily deals. Getting the word out on daily deal apps is great way to draw in new customers. Apps such as “Bitehunter” and “Tangotab” provide consumers with a list of local venues offering restaurant deals and can be efficient in getting the word out about daily deals at a venue. Window advertising and sidewalk menu boards can help passersby notice the venue and be drawn in by the restaurant deals. By making sure that as many consumers know about the daily deals as possible, venues can help make sure that the restaurant deals increase restaurant business.
Daily deals can be a successful strategy for increasing restaurant business at a venue. Offering daily restaurant deals during slow business seasons can help draw in customers who won’t want to miss out on the discount or freebies. Though daily deals work for some businesses, others may not see the need to offer special deals in order to draw business and yet others may find that offering daily deals is not profitable for them. In these cases, daily deals probably won’t help the venue. For venues looking for a little daily boost in business, offering daily deals such as happy hour specials get help raise the restaurant profit by increasing restaurant traffic.