Posts in October 2013
A major part of a restaurant marketing plan is finding the best way to advertise a business. Whether advertising the opening of a venue, or a special event, finding the best outlet to mass publicize a business is a top priority for restaurant marketing. Many businesses deliberate between radio ads and print advertisements. Each form of advertisement has unique advantages and disadvantages. They can be great assets for businesses when used in addition for the forms of free restaurant advertising that exist. More and more, paid advertisements such as print and radio ads are becoming less common, and social media advertising is gaining popularity. By structuring a restaurant marketing plan to include paid advertising at specific times and through specific outlets, businesses can profit from radio and print advertisements.
Radio Restaurant Marketing
Radio restaurant marketing can be a great way to make use of local advertising by drawing in customers who hear the ad, while in the vicinity of the venue. Unfortunately, many radio listeners use the radio as background noise, while not paying attention to the content being conveyed. In such cases, radio advertising will be ineffective. It also tends to be expensive. If a business chooses to include radio advertisements in their restaurant marketing plan, they should select airing hours carefully, focusing on projected rush-hours, when high traffic will raise the chances and numbers of listeners paying attention to the ad. Recording a catchy commercial can also be a defining factor for the
Thanksgiving is a time for appreciating family, friends, and life in general. Some people choose to take on the task of preparing the festive dinner from scratch, but others turn to restaurants and food businesses for their holiday foods, ordering out or dining in festive venues. This year, Thanksgiving falls out on the second night of Hanukkah for the first time since 1888, giving added holiday menu ideas and options to increase holiday season business. The public is eagerly anticipating the combination of the holidays, renaming it “Thanksgivukkah” and creating products and sample menus that combine the staples of each one. Thinking in advance about holiday menu ideas and ways to make the restaurant holiday successful and appealing to customers, for any holiday, can help businesses ensure they make the most of the holiday season business potential. By jumping on the bandwagon of all the hype around “Thanksgivukkah,” businesses can profit from the doubly exciting holiday(s).
Thanksgiving Restaurant Menu and Ambience
Holiday foods are sure to draw customers’ eyes for Thanksgiving, Hanukkah, and almost every other holiday. However, unless the restaurant ambience is also accounted for, consumers may choose to enjoy their holiday meal elsewhere. For businesses only offering take-out holiday foods, setting up the venue for the holiday is less necessary, but for those concerned with creating a holiday environment, interior design can, and should, be tastefully altered for the holidays. Venues should be careful to stay away from creating a tacky environment, and focus on elegant touches that will work well with the existing restaurant ambience. For example, adding fall-themed floral decorations and centerpieces for the holidays, such as menorahs filled with flowers in orange,
Living in the internet and technology age has allowed many free restaurant advertising platforms to spring up. Twitter, specifically, can be a great tool for restaurants to make the most of the social media advertising boom that has occurred in the past few years. Though overuse of twitter for restaurants can be annoying and deterring for customers, by using the site with planning and tact, businesses can subtly encourage customers/followers to dine at their venue.
Twitter is a great platform for quickly, efficiently, and cheaply publicizing daily specials and new dishes. If a business expects a slow day, they can create a special flash deal to post on twitter, or advertise that tables are available, combining social media and restaurants, and possibly persuading customers to frequent the venue. Fans of a restaurant will continuously be on the lookout for new dishes and changes in the menu. Using social media advertising and, specifically, twitter for restaurants, can be extremely useful for getting the word out, together with other restaurant marketing strategies. Tasting menus, special menus, and performances can entice the occasional customer and the avid fan alike. Even getting a new piece of unique equipment such as a wood-fired pizza oven can be a great news item to tweet about. Twitter for restaurants, together with other components of a restaurant marketing plan, can boost the speed and numbers in which the information reaches past
Restaurant start-up costs are inflated hugely by the cost of a commercial kitchen. Commercial kitchen equipment, though crucial in starting a restaurant business, can also prevent many potential businesses from opening. Shouldering the cost of commercial kitchen equipment can be eased with a few existing options, making it possible to build an award-worthy commercial kitchen even under $30,000. By downsizing and planning what to purchase and how to structure it to be as multi-purpose as possible, those starting a restaurant business can make the most of small kitchen spaces and/or small budgets.
Lease to Own and Financing
Lease-to-own programs are similar to financing in that they allow the burden of cost of a commercial kitchen to be spread out over an extended period of time. This option decreases the initial financial weight when starting a restaurant business and, instead, allows some of the profits of an existing business to be applied towards helping pay for the restaurant start-up costs. Financing options are a very similar alternative. By looking into the options commercial kitchen equipment suppliers offer and doing the necessary research, a business can decide whether financing and lease-to-own programs are right for them.
Used Commercial Kitchen Equipment
Buying used commercial kitchen equipment is a great way to cut down on costs; however, it can also be risky. Some commercial kitchen equipment such as ice machines and deep fryers tend to last for shorter periods and must be cleaned and maintained
Restaurant food safety is a critical aspect of running a restaurant kitchen and business. Any experts on restaurant advice will put restaurant food safety at the top of their list. Having restaurant consultants plan out the restaurant kitchen and offer restaurant advice about restaurant food safety and how to cook within that framework, can be a great first step in preventing contamination and bacteria. Food businesses can be forced to close if they do not meet the health and food safety regulations. In order to take caution against food poisoning, bacteria development, and trespassing restaurant food safety regulations, food businesses can take certain precautions.
Hazard analysis critical control point (HACCP) practices are the best way to identify the problematic areas for a food business. The first step in the analysis is to identify the hazardous and risky aspects in the kitchen, which can include cross-contamination, lack of hygiene, and discrepancies in the cooking and preparation processes. Next, procedures and plans should be implemented to make sure that maximum measures are taken to try to prevent the hazards from being realized.
Local advertising can do wonders for a business. How is local advertising different from other types of restaurant marketing? Local marketing aims for the customers that will be able to offer the greatest level of customer loyalty for a venue, making it possibly more convenient and worthwhile than general marketing. Sure, sites such as TripAdvisor and sites that combine social media and restaurants, can be very useful in drawing first-time customers, but other advertising, which may not fall under the category of free restaurant advertising and social media for businesses, can be better at attracting local customers. Having a steady base of loyal, local, and regular customers can boost restaurant business and profits even during low tourist seasons, making it worthwhile to put local advertising on the top list of restaurant marketing priorities.
Local Publications and Social Media
Local publications can be a great place to advertise. However, it may be slightly expensive, so the amount of people the publication reaches and the price of the advertisement should be weighed before deciding to invest in this type of local advertising. Often, having an active
The number of people being diagnosed with celiac disease has risen dramatically in the past few years. Those with celiac are recommended to adopt a gluten free diet. Others have chosen the healthy gluten free lifestyle, as a way to improve diet and quality of life. The health benefits of a gluten free lifestyle for those who do not suffer from celiac, are debated. However, with the rise in the number of people going gluten free, there has been a parallel increase in the number of gluten free restaurants, gluten free flours, and gluten free products available. Pasta is one of the world’s favorite foods. But it contains gluten when made the traditional way. More and more, varieties of gluten free pasta are cropping up, making the gap between regular diets and gluten free even smaller.
Types of Gluten Free Flours in Pasta
There are many types of gluten free pasta available. Many come from Asian-inspired origins, as wheat is barely used in Oriental cuisine and pasta dishes are common. Rice noodles are probably the most common pasta replacement. These extremely fast-cooking, typically borderline translucent noodles, lend themselves best to light Asian dishes. However, brown rice noodles, since they are heavier, can be served with tomato sauce and heavier toppings.
Frying, searing and browning, in sauté pans, are cooking methods used on meats, fish, poultry, and vegetables. The cooking method makes the most of the maillard reaction, adding a dark, relatively crispy outer layer to the ingredients used. The aim is to quickly cook the ingredients, usually while adding flavor, without allowing them to get soggy from being crowded or cooking too slowly. As with pots, sheet pans, and almost any other piece of kitchen equipment, the type of material and weight of the sauté pan used affects the resulting dishes. By purchasing the right types of saucepans, cooks can prepare the best dishes possible with their ingredients by cooking on the stove.
The material that a sauce pan should be made of depends on the dish being prepared. For example, omelets are easiest to prepare in a nonstick pan, since they need to be cooked delicately and flipped halfway through cooking. Meats, fish, and poultry should be prepared on a grill pan or a relatively nonstick pan, since they need heat transfer to be even, and the ingredient needs to be flipped during the cooking on the stove. Stir fry is simplified
How to build a restaurant is a process paved with advice of which commercial kitchen appliances to purchase. However, once the restaurant kitchen is up and running, it is crucial to consistently and frequently work on maintaining commercial kitchen appliances that were purchased. By applying commercial kitchen equipment maintenance techniques, a business can provide itself an added safety blanket against difficult service because of inadequately functioning kitchen equipment.
Precautions to Take
First and foremost, purchasing high quality commercial kitchen appliances will lower the chances of having to invest time and money in intense maintenance, by providing durable kitchen equipment that can withstand the wear and tear of service. This step in how to build a restaurant is complicated, since prices for commercial kitchen appliances can be extremely high, and there is often a battle to stay in the budget. Regardless of the quality of the commercial kitchen appliances in a restaurant kitchen, the first step after purchase should be to read the owner’s manual. By knowing how to use the equipment, how to clean it, and how it is supposed to function, a detrimental mix-up in use or cleaning that will damage the kitchen equipment, is less likely to occur. Employees should also know how to use the equipment in the kitchen. Part of restaurant kitchen employee training should be instruction about the equipment, how to use it, how to clean it, and what to do if it stops working. For example, employees should be told to never pour water directly on a range, as that will ruin the gas