Both non-alcoholic and alcoholic drinks tend to possess an advantageous profit margin for bar and food service establishment owners. Expanding and improving upon your existing drink menu, or creating one if you have not yet done so, can make sales soar. If your restaurant’s professional bar tools seem to be gathering dust in the corner, or if you just want to increase already booming business, develop your drink menu with these helpful tips.

Signature Alcoholic Drinks

Distinguish your bar or restaurant from your rivals by making your drinks, particularly selections involving alcohol, more personal and vibrant than those of any other establishment. Use a range of colors, even including layers of different colors within the same shot glass for certain drinks. Vary your styles of drinks through the use of specialty liqueurs and infusions that you and your staff invent yourselves. Novelty and theme drinks provide a wonderful basis for promotions on holidays and other special events.

Beyond Drink Recipes

Though the flavors and recipes of your drinks are important, the way in which they appear on the menu and the quantity and range of choices that you present also make a big difference. Ascertain that you offer a significant number of both hot and cold drinks. Set your business apart by incorporating frozen drinks as well as punches and milkshakes. Fill your physical menu with in-depth descriptions using adjectives like “frothy,” “steaming,” and “refreshing.” When naming your drinks, take inspiration from your individual culinary style or location. For a more personal feel, name favorite drinks after staff or family members. This technique piques customers’ interest and often boosts sales. If you own a restaurant with a wine list, make sure to add several different brands and years of each of white, red, and rosé varieties of wines. If you do not employ a sommelier, make “for optimum experience, order with…” recommendations directly on your food menu. Another excellent method of upgrading your restaurant or bar drink menu is to change up your presentation. Serve drinks in attention-getting styles of top-notch shooter glasses and other glassware. The style of your bar tools and accessories should match the ambience of your bar or restaurant.

When your customers see the huge selection and creative flair of your new drink menu, along with the stylish and personalized equipment in which you serve it, they will order like never before. Enjoy watching sales rise as your clients enjoy their new favorite place to get drinks – yours.

Filed under: Recipes • How-To • General • Sales Boosting

Tags: alcoholic drinks, bar drink menu, bar tools, drink menu, drink recipes, shot glass, shotglass