How important are food names?
When starting to create a menu, there are numerous factors that chefs and business owners must simultaneously consider to make it menu top notch. The dishes offered must follow basic nutritional structure, be priced right for the customer and the business, and be appealing to the customer. A factor that is often overlooked, but extremely important, is the food menu names. Food names on a restaurant menu can help or hinder a customer’s decision-making process. It allows the business to advertise the dish before the customer reads the description.
Food Dish Names Strategies
There are many ways to use food menu names to entice customers to place a restaurant menu order that will be profitable for the business. Attaching a place name to an ethnic dish, or a dish that resembles popular food in a certain city, will help customers associate their vision of the dish to that place, as part of their consideration of whether to order it. A California Veggie Burger will make the customer envision a healthy burger with fresh ingredients, probably including avocado. The name sounds much more appealing than “Veggie Burger with Vegetables.” A cooking technique can also be used to add appeal. “Hand-churned Ice Cream” sounds more gourmet than “Ice Cream.” The name will sound more appetizing and customers will probably be willing to pay more for the extra effort required in making the dessert. Dedicating a dish to a person, especially a family member, will make customers feel confident in their order. “Aunt Jen’s Fire-Roasted Tomato Soup” is sure to be a crowd-pleaser, since Aunt Jen and her family love it. Food dish names that reference a family member will also help customers feel nostalgic to their childhood favorite dishes, and want to try someone else’s. In general, any small addition to a name will up the chances of customer satisfaction and change their restaurant menu order. “Four-cheese macaroni and cheese” will be chosen over “macaroni and cheese.” “Zesty BBQ Wings” will be sure to satisfy customers looking for that flavor, while those ordering “BBQ Wings” and craving a barbeque sauce flavor, may be disappointed.
What to do With Menu Names
Not every dish on the menu has to have an extremely creative name. A burger will be ordered no matter what its name, for example. But for the dishes that are less self-explanatory, or dishes that seem typical, such as fried chicken, a creative name can increase appeal and orders of that dish. By adding characteristics to the menu names, businesses are able to elaborate and advertise their dish before the customer has a chance to read the description. If the name sounds mouth-watering, there is a high chance that the customer will read the description. If the description is appealing, the customer will most likely order the dish. Businesses can use this option to their greatest advantage with a little creativity and strategic planning.