There is nothing like a hot, fresh baked brioche in the morning. Morning is arguably the busiest selling time for fresh baked pastries, making it crucial for cafés, bakeries, and other venues to make sure they have a supply available for purchase at opening time. Inconveniently for bakers, artisan foods such as pastries tend to stale relatively quickly compared to industrial brand pastries. Their lack of preservatives and other stabilizing ingredients make them susceptible to the wear of time. However, difference in quality between homemade food and industrially-bought foods is usually recognizable. Therefore, it is usually very worthwhile for businesses, whether a bakery or just a restaurant bakery, to find a way to make fresh baked pastries available at their venue at all times.
Pre-made Pastry Dough
The process for how to make pastry dough is often long and time-consuming, depending on the type of pastry. While breads usually require short rising times, products like crepes usually rest for a few hours before frying, and croissants require refrigeration and rest times between each step of folding in butter. If the cooks at a venue do not know how to make pastry dough, the result of all the time investment may not even be presentable for sale. However, for hotels, restaurant bakeries, and other bakery venues with employees who know how to make pastry dough, having fresh baked pastries for sale can lead to a significant boost in morning sales. These venues can prepare the pastry dough in advance and store it in the freezer, baking fresh pastries as needed. By having a supply of pastries in the freezer, if sales are high, the cooks or bakers can easily defrost some more for baking and sale later in the day. Other venues may choose to purchase the pastries already shaped and frozen, requiring baking only.
Working the Night Shift
For restaurant bakery and bakery businesses, it may be worth employing a baker to work overnight, preparing pastry dough and artisan breads, and baking them right before opening time. This solution is ideal for venues that want to serve only homemade food, but can’t afford to take the time out of their opening hours to prepare pastry dough. The results will be as fresh and convenient as possible.
Though preparing pastry dough and fresh baked pastries and artisan breads can be time consuming, having them in a display case can effectively attract customers. Many bakeries and even individual bakers have expanded their businesses by branding their artisan foods. Having the highest quality fresh baked pastries and artisan breads every day of the week can help businesses gain a positive reputation, and possibly expand in the future.