Gourmet Fast Food’s Appeal
Most restaurants strive to provide quick restaurant service and gourmet restaurant food. Customers seek out the same factors when looking for the best dining experience. Fast casual restaurants tend to excel in these aspects, when compared to menu venues that sell fancy, gourmet restaurant food, but the growing trend of gourmet fast food is thriving at providing the best of both worlds. Though gourmet fast food may not fit the concept of a restaurant, for those venues which will not be forfeiting part of the dining experience by slightly changing their style, offering gourmet fast food can bring a positive change in the dining experience.
Fast Food as the Concept of a Restaurant
Food trucks are pioneers in gourmet fast food. Successful trucks have been able to provide a unique, street dining experience by preparing gourmet fast food using portable kitchen appliances and set-ups. They have been able to balance fast food and quality, shelling out meals to hungry customers who are literally on the go. Since competition is so intense, food trucks are forced to provide high quality meals, quickly, just to stay in business. Other venues have adopted gourmet fast food as a concept of a restaurant as well. Burger joints, typically considered fast food venues, are continuously raising the level of the dishes offered. With public awareness on health factors affecting their meals’ impacts, especially meat dishes, higher quality, sustainable food is on the rise. For gourmet burger restaurants, this means investing in higher quality raw ingredients and offering more gourmet fast food. The emphasis on high quality has gone so far as to have extremely expensive, (price-justified) burgers frequenting menus in restaurants with gourmet restaurant food. Burger Bar, in Las Vegas, offers a $5000 burger which includes Kobe-style beef, foie gras, black truffle, fingerling potatoes, and black lava salt. Though selling meals for $5000 may be taking the gourmet fast food trend a bit too far, the overall dining experience of quick restaurant service without compromising on gourmet restaurant food is sure to please.
Fast Food Ideas
Burgers, fried chicken, and tacos are just a few of the dishes that can be transformed from cheap fast food to gourmet fast food, simply by choosing high quality ingredients and plating nicely. By catering to the gourmet fast food trend, businesses can make customers happy by offering relatively cheap meals, compared to fine dining, non-fast food venues. Offering improved versions of familiar dishes will offer a nostalgic component to the meal, but gourmet fast food will provide an exciting twist. Businesses can benefit from quick restaurant service by being able to turn over tables more times throughout service. The gourmet fast food trend is worth adopting as the concept of a restaurant, or, at least, as the theme of a few menu items offered.