High quality, consistent customer service will directly impact customer loyalty. Recently, businesses have been applying a waiter call system, which allows the customer to press a button to summon the waiter, ask for the check, and request a menu. Though waiter and customer feedback about the system reveals mixed feelings, it brings the issue of good customer service to the forefront, and allows waiters to try to provide the best service possible. Like business owners, restaurant staff has major incentives to increase restaurant business, as that will mean more productive and stable employment and, for waiters, higher tips. Especially with all the social media influences in today’s day and age, such as consumer restaurant apps, making a good impression on customers is key to a food business’s success, since customers often publicize their experiences. By incorporating customer service skills into waiter training, businesses can improve their customer service and ensure a higher level of customer loyalty.
Some customers can be a pain to deal with, but happier customers mean higher tips. Part of the training for all restaurant staff should be defining the job description as one of customer service and explaining the ways they should respond to difficult shifts and unsatisfied customers. It is important to stress patience as one of the main traits required in customer service. Patient restaurant staff members will provide a pleasant experience for difficult customers and the diners around them, by preventing tension from arising between parties. Good customer service goes beyond waiter training, though. Having an organized waiter station, with computer software to simplify the ordering and food-serving process, will allow orders to be completed smoothly. Electronic menus speed up and simplify the ordering process, since waiters and waitresses will be able to see where the order came from, and customers will be able to specify their order, eliminating misinterpretations that sometimes arise when customers attempt to explain their preferences. Customer service skills include diligent, quick, and accurate work. Every attentive action can improve a customer’s impressions of the venue, raise customer loyalty, and increase the waiter’s tip. Little things such as always having a corkscrew on hand can speed up service and make customers enjoy their experience more.
Ensuring Consistent Customer Service
To ensure that restaurant staff is always interested in improving or keeping up consistent and high quality customer service, business owners and managers can provide incentives, offering motivation beyond high tips. Giving bonuses to a restaurant staff member who was mentioned positively the most times in restaurant surveys, or who sold the most wines, will create healthy competition between restaurant staff. It is hard to find employees that will be dedicated to providing excellent customer service in the long-term. If a restaurant staff member works well with customers and display serious work ethic, business owners may want to weigh the idea of giving him/her a raise, to ensure that he/she stays at the venue.
By stressing the importance of a consistent and high quality customer service, businesses can improve customer loyalty and increase their profits. Satisfied customers will tell their friends about their experience, and possibly even utilize social media outlet to let people know how great the restaurant is. This free advertising is priceless and easy to achieve. Great customer service can be hard to give, but is well worth the effort patience, and occasional self-restraint that it takes.