Happy hour specials allow restaurants to make the most of the end of a workday by offering customers restaurant deals, thereby drawing them in. Happy hour restaurants can take advantage of off-peak hours late in the afternoon by offering discounted appetizers and drinks, encouraging consumers to unwind and relax at their venue. Planning how to execute offering happy hour specials will help ensure that restaurant traffic and restaurant marketing are at their prime during happy hour.
Happy Hour Specials Are Great Restaurant Marketing
Customers may be hesitant to try dining at a venue they don’t know, or spend the money on dining out. Happy hour specials give them the opportunity to taste and experience the restaurant deals at a relatively low price, hopefully winning them over so they will return, which will increase restaurant business not only during happy hour, but also in the future. In restaurant marketing, and marketing in general, giving potential customers an opportunity to have a “trial” of the service at a lower price can lower their inhibitions and convince them to purchase. Offering happy hour specials at low prices can give customers the “trial” they may need. If happy hour restaurants make a good impression, they can increase restaurant business in the future by expanding their customer base. Another benefit of happy hour specials to restaurant marketing is influencing customers to bring friends to increase restaurant business and the number of customers, in the future. Happy hour restaurants are comfortable venues for coworkers to unwind at the end of the workday, or friends to meet before going home, making happy hour a great time to draw in new customers.
Finding a Balance
Potential customers will be searching for great deals when it comes to happy hour specials. However, it is important to increase restaurant business profits during happy hour, and not rely on whether the customers will choose to return to the venue in the future in order to profit. This means finding a balance between price and happy hour specials. Happy hour specials are therefore a great time to offer dishes that aim at reducing food waste. Dishes with sautéed, ground, pureed, or fried ingredients usually allow incorporation of bits and pieces left over from other main dishes. They are also convenient for a light snack, which is the usual fare during happy hour. After a fish is filleted, the extra meat that did not get cut out can be used to prepare fish tacos or fish cakes. French fries and onion rings have quick preparation time, saving the venue labor and time costs, and allowing the left over bits and scraps to be used in the preparation of mashed potatoes, soups, and other dishes. The creative possibilities for cheap, but delicious happy hour specials, are neverending.
Happy hour specials increase restaurant business by drawing in customers during typically slow hours, and winning over new customers. Restaurant deals are always a great way to increase restaurant traffic, but by offering them during happy hour restaurants can kill two birds with one stone by maximizing the off-peak hours and giving their customers a good deal.