The Holiday Cocktails Season
With the holidays around the corner, many will be taking advantage of their vacation days and going out to celebrate the season. For businesses, this means an exponential increase in customer traffic. To get ahead, venues can already think about the drinks menu and how to stock the bar for the best supply of holiday drinks to offer. Soon enough, eggnog, mulled wine buttered rum, candy cane cocktails, and champagne will lead bottles to fly off the shelf.
What to Offer as Holiday Drinks
The wintery holiday season leads people to crave warm drinks that will contrast with the weather. Eggnog, mulled wine, and buttered rum can all be served cold or hot. Since the holidays also bring a craving for nostalgia and spices, these drinks are ideal to offer on any holiday drinks menu. Other holiday cocktails that remind people of the season will include flavors associated with the holidays, such as champagne and candy cane cocktails.
Most people celebrate the New Year with a nice bottle of champagne, or wine. By having wine and champagne readily available this season, and plenty of bar glassware businesses will be prepared for pre-parties, holiday parties, and after parties. Aside for ensuring all the ingredients are on hand, businesses should make sure there are enough bottle openers and bottle stoppers to make serving customers as convenient as possible. Peppermint drinks of all kinds will be rising in popularity for the season. In order to best prepare for a wide range of holiday drinks, businesses should purchase extra wine, champagne, peppermint schnapps, and rum for eggnog and buttered rum, among other drinks. The amount of each ingredient to purchase depends on the venue. A venue in a popular vacation city location will most likely have a large traffic increase, as opposed to a venue in a small residential neighborhood.
Stock the Bar and Get Creative
Though creativity on the holiday drinks menu can lead to great drinks, the favorites should not be compromised for those who want the nostalgic feel of the season. Creativity in holiday cocktails can be a great business booster, though, as customers who enjoy the season menu will be prompted to return more often during the season, to get their fill of the drink before the season is over and it is removed from the menu. Ironically, the popularity of such drinks does not usually carry over to the rest of the year, so businesses have a limited window of time in which to take advantage of the opportunities to play with the menu. With a little forethought into how to stock the bar based on customer preferences, businesses will be starting on the right foot for having booming business this holiday season.