Local advertising can do wonders for a business. How is local advertising different from other types of restaurant marketing? Local marketing aims for the customers that will be able to offer the greatest level of customer loyalty for a venue, making it possibly more convenient and worthwhile than general marketing. Sure, sites such as TripAdvisor and sites that combine social media and restaurants, can be very useful in drawing first-time customers, but other advertising, which may not fall under the category of free restaurant advertising and social media for businesses, can be better at attracting local customers. Having a steady base of loyal, local, and regular customers can boost restaurant business and profits even during low tourist seasons, making it worthwhile to put local advertising on the top list of restaurant marketing priorities.
Local Publications and Social Media
Local publications can be a great place to advertise. However, it may be slightly expensive, so the amount of people the publication reaches and the price of the advertisement should be weighed before deciding to invest in this type of local advertising. Often, having an active Facebook page can reach even more people, and be even more profitable. Social media advertising has the benefit of generally being free restaurant advertising, making it the best go-to option.
Technology can be useful for local advertising for restaurants aside from social marketing. Waitlist texting isn’t so much a local advertising strategy as a way to draw customers that already know about the venue. Possibly the only way that waitlist texting would bring new customers would be if they read about the venue somewhere else, and were attracted to the convenience of waitlist texting, or if they were with someone on the waitlist, and witnessed the convenience second-hand. The convenience of waitlist texting, for the customer with no intention of waiting around for a table, can mean quickly and efficiently filling tables on packed nights. Mobile menus and mobile reward systems are great ways to combine the benefits of social media and restaurants. According to several studies, consumers’ extensively use mobile apps to find and select restaurants to dine at. Potential diners prefer to see a menu before choosing to enjoy a meal at a venue they have never been to. Diners who enjoy a positive experience at the venue will be encouraged to return if mobile rewards incentives are offered. For example, offering a free glass of wine on-the-house for every $200 spent, can persuade local diners to dine at the venue.
Local Advertising versus General Restaurant Marketing
General restaurant social media advertising is extremely important for drawing local and non-local customers to a venue. Free restaurant advertising platforms such as Facebook, TripAdvisor, Yahoo Travel, and Google Maps can draw one-time customers visiting a city, who might recommend the venue to their friends. However, locals will also be encouraged to try the venue for the first time if positive reviews and attractive posts are written about the venue on general sites with restaurant marketing potential. A restaurant marketing plan for local advertising can help attract customers with the most significant overall impact on the business’s success.