Kitchen surfing is currently a developing idea. Kitchensurfing.com provides a platform for professional and home cooks, from those with Michelin stars to those who specialize in their ethnic childhood favorites, to demonstrate their culinary skills, as personal cooks, on a freelance basis. Though it is currently available only in New York and Berlin, the “chefs for hire” site plans on branching out to more cities in the future. For hosts, the event is sure to be more expensive than dining at a restaurant of similar culinary caliber, but those who do not see this as an issue may be persuaded to dine in more often than eating at restaurants, due to the availability of personal cooks. Personal cooks, together with their hosts, have the freedom to truly cook everything from scratch, which many appreciate in concept, but few are able to do on a regular basis. Kitchen surfing allows cooks an incredible amount of freedom, from what to wear, to how much to involve the guests in the preparations, to what to cook.
The Upside for Chefs of Chefs for Hire
The concept of kitchen surfing can help food businesses and cooks gain publicity. The hosts and their guests will be exposed to the chef or cook’s skills, and if they enjoy their experience, may be interested in dining at a restaurant the cook works at, or hiring a catering company they are associated with. They may also choose to hire chefs multiple times, if left with a good impression, potentially providing an added income for the chef. For chefs and cooks, the profits from being hired as personal cooks can vary depending on their chosen cost of the event, but are usually higher than the typical cook’s hourly wage. By working in an intimate environment, cooks have more freedom to work with a range of specialty or interesting ingredients, and the time to beautifully present the dishes. Most chefs for hire on the kitchen surfing site offer a specific menu or cooking style, but businesses and individuals choosing to adopt a similar concept, have the freedom to offer various options of dishes they are passionate about, or love to create.
What Businesses Can Learn
Though kitchen surfing is a new venture, food businesses can adopt the idea, whether or not they choose to do so through the site. Home cooking allows for added creativity and display of culinary finesse, as opposed to the hectic service-style of most restaurants. Although limited home cooking equipment may pose a challenge, hosts will be further impressed if they are pleasantly surprised by the dishes created in-house. The concept of kitchen surfing provides an interesting, new way for cooks to get out and do what they love.