Living in the internet and technology age has allowed many free restaurant advertising platforms to spring up. Twitter, specifically, can be a great tool for restaurants to make the most of the social media advertising boom that has occurred in the past few years. Though overuse of twitter for restaurants can be annoying and deterring for customers, by using the site with planning and tact, businesses can subtly encourage customers/followers to dine at their venue.
Twitter is a great platform for quickly, efficiently, and cheaply publicizing daily specials and new dishes. If a business expects a slow day, they can create a special flash deal to post on twitter, or advertise that tables are available, combining social media and restaurants, and possibly persuading customers to frequent the venue. Fans of a restaurant will continuously be on the lookout for new dishes and changes in the menu. Using social media advertising and, specifically, twitter for restaurants, can be extremely useful for getting the word out, together with other restaurant marketing strategies. Tasting menus, special menus, and performances can entice the occasional customer and the avid fan alike. Even getting a new piece of unique equipment such as a wood-fired pizza oven can be a great news item to tweet about. Twitter for restaurants, together with other components of a restaurant marketing plan, can boost the speed and numbers in which the information reaches past customers.
Twitter for Restaurants on the Go
Food trucks may be the food business sector that most benefits from twitter for restaurants. By being able to tweet about locations on-the-go, food trucks can ensure that their fans are able to find them, while frequenting new areas to expand their customer base. Other food businesses can use the combination of social media and restaurants to inform customers about new locations, change in location, or menu change.
Not Overdoing Social Media for Businesses
Social media advertising is a great tool for restaurant marketing. However, there is a line that must not be crossed in frequency of use. If a customer’s social media pages are flooded with social media for businesses, social media advertising becomes less effective and more and more similar to junk mail. If a customer gets used to seeing the name of a business on their social media pages, they will either be indifferent to the news bits and glance over them, or get annoyed at the overpopulation of their social media pages with the business’s posts, and remove themselves from the pages.
Strategically planning the use of social media advertising and limiting the number of employees able to post on the pages, can allow twitter for restaurants to be as useful as possible in increasing sales and profits. By putting themselves in the mindset of the customers, managers of the social media pages will have a better sense of what information to post, when, and how to phrase it. As long as a business does not overly take advantage of twitter as free restaurant advertising, twitter for restaurants can be an ideal restaurant marketing tool.
— Triumph Brewing Co (@TriumphOldCity) October 11, 2013