Offering programs and customer service which are conducive to attracting and winning over senior customers can lead to an increase in business for family-friendly venues. Finding effective advertising outlets is one of the biggest challenges in targeting seniors. By publicizing the venue on a senior discount list venues can gear themselves towards senior diners as well as their families, drawing in new customers. Having patient and flexible restaurant staff will help boost customer service in-house, creating positive experiences for diners and increasing customer loyalty, which can lead to a permanent boost in business.
Senior Discounts Restaurants
Advertising to potential senior customers can be challenging because social media and other free advertising platforms are usually ineffective. However, getting listed on a senior discount list and buying print or radio ads can get the word out about your venue. In order to draw in senior diners, businesses may want to consider publicizing about senior citizen discounts. Programs which offer deals such as free kids’ meals on certain days of the week ,“Happy Hour,” and senior citizen discounts, usually increase restaurant business. By offering senior discounts restaurants provide a deal that can attract seniors as well as their families. However, advertising senior citizen discounts is just the start. Having patient restaurant staff, with impeccable customer service skills, is a critical factor in gaining customer loyalty. In order to increase restaurant business overall, new customers need to be won over. Serving great food, offering wonderful customer service, and having a pleasant restaurant ambience, are the best ways to gain customer loyalty.
Senior Citizen Discounts and Customer Loyalty
Senior citizen discounts will be most profitable for a venue if the diners drawn in by such deals become loyal customers. Customer service, high-quality meals, and restaurant ambience are the keys to gaining customer loyalty. Even little touches such as having a coat check option and cleaning the tables with a crumber between courses can improve the customer experience. Restaurant staff should be attentive and polite, ready to make the customer happy by accommodating special diet requests and switching meals that are not to the customer’s liking.
A senior discount list can get the word out about a venue, but when it comes to drawing senior customers, word of mouth may be the best strategy. In order for venues to draw new customers by word of mouth, customers need to have the best dining experience possible. Though this can sometimes mean lots of extra work for restaurant staff in tweaking and replacing dishes to meet the expectations of picky customers, other times simple touches such as checking up on customers to make sure everything is to their liking, can create a positive customer experience. By offering senior discounts restaurants can increase restaurant business and profits by drawing in new customers.