The Least Expensive Restaurant Marketing Plan
From Facebook food pictures to twitter for restaurants, there are constantly new platforms made available for restaurant marketing. The best part is that these options are free restaurant advertising! They can be extremely effective as well. Facebook alone has over 800 million active users. Though it is impossible and useless for a business to try to reach all the users on these platforms, it is very worthwhile to convince customers to link their social media and restaurants. Not only will the customer be made aware of the business on a regular basis, whenever it shows up on their page, their “friends” on Facebook and “followers” on Twitter will be able to see their connection to the business and may be interested in hearing more about it or becoming a customer. Though there is software being developed to help boost options for social media for businesses, most of the publicizing is free of charge. Just one example of such software is Engage 121, which is an application that shows a business the relationship between social buzz on their social media pages and sales.
Getting your Name Out There
The best way to ensure publicity of your business on social media pages is to make sure that the pages are constantly active. Whether this is done by the customers posting pictures of beautiful food on impeccable tableware, or by the business mentioning its specials, each activity will make the business name reach more and more people on the social media sites. Just purchased a brand new pizza oven? Post about it! Pizza enthusiasts and loyal customers will be sure to come sample the dishes that come out of it, and maybe bring their friends. Create incentives for those who are active and help your social media advertising. If someone writes a great review, recommends a friend, or posts great pictures of their experience, offer them a discount the next time they visit. On a similar note, publicizing specials and discounts on social media pages will lead customers to visit the page more often, and in turn give it even more publicity when their friends see that they visited the page. These are just a few examples of the creative ways in which social media and restaurants can tie together to re-create a restaurant’s marketing plan.
Social Media for Businesses: Making or Breaking the Business
It is important to note that social media advertising can make or break a restaurant marketing plan. Negative feedback posted by an unsatisfied customer will draw attention from their friends, perhaps even more than positive advertising. The only solution to attempting to solve this problem is to ensure that there is the highest possible level of customer satisfaction in your business. Unfortunately, there is no way to control this negative feedback. By striving to please, a business’ positive social media advertising should outweigh any negative feedback. Make sure your pages are constantly active. Twitter for restaurants will have a larger number of viewers (and probably comments) when it is constantly being updated and interesting to the viewer (and potential customer). Social media advertising is the cheapest and, in this day and age, most effective way to conduct restaurant marketing. Businesses should take advantage of all the tools and options available.