The Super Bowl Business
Super Bowl Sunday is America’s 2nd top eating day of the year, ranking right after Thanksgiving. Football food, the custom of a Super Bowl party, and the Super Bowl restaurant options provide promising opportunities for food businesses to profit from Super Bowl Sunday. Any food business with a television is almost guaranteed to have a booming Super Bowl business due to the one in twenty Americans, on average, who will go to a restaurant or bar watch the Super Bowl. Another 48 million people are expected to order takeout for their football food. Businesses should put forethought into making sure they are a great Super Bowl Restaurant option in order to maximize the profit opportunity the event holds.
Football food and Super Bowl Culinary Trends
Beer! Beer! And more Beer can be guaranteed to flow from the taps for a Super Bowl party. It is expected that 1.3 billion bottles of beer will be drunk during the Super Bowl! Snack foods are also a top sell. An estimated 20 million pounds of chips will be eaten! Super Bowl restaurants should offer guacamole, salsa, and other dips to go along with the chips. Another staple is chicken wings, with 1.25 billion wings projected to be eaten! Sandwiches and pizza are also popular favorites. Though food businesses are usually encouraged to go along with current culinary trends, for Super Bowl Sunday, restaurants and bars should consider sticking to the classic favorites, which tend to sell best for a Super Bowl party. One trend that seems to be getting attention, even when Super Bowl food is considered, is healthy food. Offering options such as baked, not fried, chips and wings will raise the appeal of the venue to those who care about their weight as much as the Super Bowl party tradition. Super Bowl food is pretty standard and simple to prepare. This creates an ideal situation for handling the high business traffic of the day, in restaurants and bars. Preparing all the sauces and dough in advance will ensure minimal preparation requirements when orders start pouring in.
Miscellaneous Super Bowl Restaurant Tips
Creating a fun, competitive environment in a restaurant or bar can raise the appeal of the business as a venue for a Super Bowl Party. For example, when the team of choice scores the restaurant may consider offering a discount for the next round of beer. Decorations are a worthy investment as well, as they will create a fun ambience. Businesses offering delivery to a Super Bowl party should make sure they are equipped with the tools to transport large quantities of the football food they are offering, such as delivery bags. Due to the large drinking tradition of the Super Bowl, businesses may want to consider hiring extra security or taking precautions to prevent the risk of bar fights. By taking simple steps to prepare for Super Bowl Sundays, businesses can have an extremely profitable weekend. A successful Super Bowl Party at a restaurant can generate publicity among customers and their friends, increasing the success of the party next year. Overall, investing in planning a memorable Super Bowl party is a great way for restaurants to benefit from the Super Bowl business.