The idea of a “green restaurant” is attractive to customers, largely due to the public’s rising awareness of the environmental issues facing Earth. Sustainable food, such as local produce and vegan products, and other eco friendly initiatives, such as offering take away menu items in eco friendly packaging, can be a great way to become a “green restaurant” and boost restaurant marketing to earth-conscious customers.
Eco friendly packaging is a great solution for wrapping take away menu items. Having biodegradable containers for take-out food can help reduce a business’s detrimental effects on the environment. Using biodegradable products in general, such as biodegradable twine, to prepare and package foods, makes a restaurant more of a “green restaurant.” However, to make the most impact, a business’s food delivery service should not be the only ones using these biodegradable products. For customers purchasing from the take away menu in-house, having re-usable containers for sale to use as packaging, can be the best move for a green restaurant. By offering customers a discount on the take away menu if they use the reusable, eco-friendly packaging, businesses can receive great restaurant marketing and increase customer loyalty by encouraging customers to return for the discount. Meanwhile, they will save money by cutting down disposable packaging.
The reality of today’s massive food industry is the inability to completely cut down on waste by using only biodegradable packaging. However, recycling is a great way to become a green restaurant as well. Some US cities, such as New York City and Seattle, already require citizens to recycle some materials, or face fines. For those restaurants that are not required to recycle, it can be the key to becoming a green restaurant. Though installing and operating a recycling program can have high costs for some businesses, discouraging them from implementing it, there are strong incentives to become a green restaurant regardless. Recent studies show that about 60% of consumers prefer to dine at restaurants that recycle, giving a green restaurant greater business profits. Experts recently estimated that about 60% of restaurants recycle at least some products.
Sustainable packaging does not mean purchasing only biodegradable packaging options. Offering discounts to customers for using reusable containers can be a great way to convince those interested in a discount as well as customers interested in eco friendly packaging. For times when eco friendly packaging is not an option, businesses can still reap the benefits of a green restaurant by installing a recycling program. Though this may not be the right decision for some businesses, restaurants should keep in mind the added popularity of a green restaurant, and try to adopt programs for going green. These programs can include aspects such as purchasing hyper-local produce, offering sustainable food, or offering eco friendly packaging for dishes from the take away menu. By offering sustainable packaging businesses can be well on their way to restaurant marketing to a wider customer base and becoming a green restaurant.