Tabletop marketing is different than traditional restaurant marketing because it focuses less on getting the word out about a venue, and more on convincing those who are already familiar with the business to return in the future. Tabletop restaurant marketing is an almost-free restaurant advertising strategy, but it must be done right to be effective. There is a fine line between being persuasive and pushy, which must not be crossed in tabletop restaurant marketing, in order to preserve a pleasant restaurant ambience.
Tabletop Restaurant Marketing Platforms
There are a few ways that a restaurant marketing plan can incorporate tabletop marketing. Firstly, for venues with electronic menus, direct links to the business’ social media advertising pages can be available, allowing the customers to “like” the venue or join the mailing list at a touch of the screen. In general, the synchronization of social media and restaurants is extremely helpful to restaurant marketing, since it can help spread the word about a venue through reaching people that customers are connected to on social media platforms. Restaurants may even consider offering customers a discount or customer reward for joining the customer loyalty programs, especially while dining in the venue. Another popular way to do in-house restaurant marketing is with tabletop menu cards. Simple cardholders can hold disposable fliers for upcoming events, making it convenient for customers to take them with them in order to remember to attend the event. Posters and billboards in the entrance of the venue can also be a great way to let customers and passersby know about upcoming events. Napkin holders, napkins, menus, table tents, and placements can all be turned into restaurant marketing tools.
The Upsides and Downsides of Tabletop Marketing
Tabletop marketing can increase customer loyalty by tempting customers to return to a venue or spend more while at the venue. However, it does not fit into some venues’ restaurant marketing plan. In-house marketing is not appropriate for venues such as high-end restaurants, since it will ruin the restaurant ambience. For fast-casuals and family venues, however, tabletop restaurant marketing can be a good addition to a restaurant marketing plan, providing cheap advertising directed towards an already-interested market. Tabletop marketing is not a complete restaurant marketing plan on its own, though, since it is limited in its ability to reach new customers. Despite its limited effectiveness as a restaurant marketing plan, it is a good almost-free restaurant advertising strategy.
Tabletop restaurant marketing can be a great way for businesses to publicize their venue, loyalty programs, special events, environmental initiatives, or charities they are supporting. With small initial investment, businesses can turn their menus, table-tents, napkins, and napkin dispensers into tools for increasing customer loyalty. By weighing the options for tabletop marketing, businesses can ensure that the restaurant ambience is preserved.