Thanksgiving is a time for appreciating family, friends, and life in general. Some people choose to take on the task of preparing the festive dinner from scratch, but others turn to restaurants and food businesses for their holiday foods, ordering out or dining in festive venues. This year, Thanksgiving falls out on the second night of Hanukkah for the first time since 1888, giving added holiday menu ideas and options to increase holiday season business. The public is eagerly anticipating the combination of the holidays, renaming it “Thanksgivukkah” and creating products and sample menus that combine the staples of each one. Thinking in advance about holiday menu ideas and ways to make the restaurant holiday successful and appealing to customers, for any holiday, can help businesses ensure they make the most of the holiday season business potential. By jumping on the bandwagon of all the hype around “Thanksgivukkah,” businesses can profit from the doubly exciting holiday(s).
Thanksgiving Restaurant Menu and Ambience
Holiday foods are sure to draw customers’ eyes for Thanksgiving, Hanukkah, and almost every other holiday. However, unless the restaurant ambience is also accounted for, consumers may choose to enjoy their holiday meal elsewhere. For businesses only offering take-out holiday foods, setting up the venue for the holiday is less necessary, but for those concerned with creating a holiday environment, interior design can, and should, be tastefully altered for the holidays. Venues should be careful to stay away from creating a tacky environment, and focus on elegant touches that will work well with the existing restaurant ambience. For example, adding fall-themed floral decorations and centerpieces for the holidays, such as menorahs filled with flowers in orange, red, yellow, and brown, can set the mood for the season.
Mixing Hanukkah and Thanksgiving Menu Ideas
Sweet potato latkes with cranberry sauce, turkey-shaped Hanukkah gelt, potato pancakes with apple-quince sauce, and cranberry-jelly doughnuts are just a few ideas for mixing up the classic favorite traditional Hanukkah foods and a Thanksgiving menu. Venues are already prepping for the event by publicizing their Hanukkah/Thanksgiving Menu. Dishes being advertised include turkey with challah stuffing, and sweet potato pancakes with sour cream and apple compote. It’s not too late for businesses to start drawing attention among consumers by publicizing creative blends of dishes that are typical for the two holidays, and through their creativity, make the most of the rare combination of holidays and the business opportunity it presents.
“Thanksgivukkah” will be an event that food-businesses can profit from significantly. Subtly blending the best of traditional Hanukkah foods and Thanksgiving foods can draw customers interested in experiencing the culinary combination, as well as those looking to celebrate the holiday in a festive environment. Businesses should prep for the restaurant traffic by making sure their equipment, especially the deep-fryer, which is used to prepare many traditional Hanukkah foods, is in order and read to use. Beginning to prepare foods which can be frozen can prevent a lot of added stress before the holidays. With forethought into this once-in-a-lifetime event and opportunity for business, venues can achieve the full benefits of the restaurant holiday.