Valentine’s Day is another one of those holidays when restaurant employees are working at full swing, while couples celebrate their love. Despite this downside of Valentine’s Day restaurants, Valentine’s actually holds incredible business and profit potential for the venues that do it right. According to the NRA, about 25% of Americans will turn to restaurants for Valentine Day dinner ideas. By making itself a perfect option for romantic restaurant ambiance and Valentine’s food, a restaurant can put itself on the map and open itself to the possibility of great profits on the holiday.
Going With the Theme
The first step to being Valentine’s Day restaurants is to plan out the Valentine’s Day menu and other Valentine Day dinner ideas that will make the venue attractive. Aphrodisiac Valentine’s food should grace most of the dishes on the menu. The presentation and flavors should be elegant and light, to set the mood for the holiday. The restaurant interior should be tweaked to convey a romantic restaurant, by adding subtle touches such as vases of red roses, soft music, and candlelight, which are stereotypical, but effective ways to instantly increase romantic ambience. The crowd that will dine at the venue during the holiday will also have an important part in setting the mood for the rest of the diners.
Choosing Your Crowd
Venues should consider having an adults-only night when coming up with Valentine’s Day ideas. Having a mature crowd will prevent loudness and chaos that kids can bring, which may be positive at times, but not when setting a romantic restaurant atmosphere. Possibly the most important part of planning Valentine’s Day ideas, is making sure that the venue is in people’s minds when they are coming up with Valentine Day dinner ideas. Publicity is the key to being successful Valentine’s Day restaurants. A venue may not be typically considered a romantic restaurant will be able to sway the public’s idea of the restaurant, and allow it to reach out to the target diner types for the Valentine’s Day dinner.
Other Valentine’s Day Ideas
Restaurants are not limited to Valentine’s Day dinner ideas for making the most of the holiday. According to the NRA, about 1/3 of American adults, especially men, would be happy to receive a restaurant gift card as a Valentine’s gift. Offering gift certificates can help increase profits for a business, whether or not the venue is chosen by the receiver for Valentine’s Day dinner. Offering prix-fixed meals for two will be attractive to customers, who will be able to select the venue based on the Valentine’s Day menu before the holiday. It will also help restaurant employees stay on top of the high restaurant traffic, by standardizing the dishes that will need to be prepared.
Becoming a romantic restaurant by implementing Valentine Day dinner ideas can be extremely profitable for restaurants. By making simple changes to the restaurant ambience and by offering a Valentine’s Day menu rich with typical Valentine’s food items, businesses can take advantage of the large anticipated profits that can be had.