When customers walk into a food service business, the atmosphere is what makes the first impression. The atmosphere encompasses everything about the business that makes the customer feel relaxed and satisfied when they visit. It can be the décor, the lighting, the food and even the service they receive. While the appearance is important, creating the ideal atmosphere is vital if you want to turn a new customer into a regular. When deciding on what kind of atmosphere you want to create for your business, there are many things you should consider.

1. The space you provide for your customers to dine in, should be a big concern. In general, you want over half of your available space to be dedicated to the dining area. This allows plenty of room for customers to feel that they have some privacy even when the place is full. You should arrange your tables and booths in a way that customers can feel comfortable when they are sitting. Otherwise they will feel crowded and they may opt for a place with an atmosphere that gives them more room to breathe.
2. Who you want to attract will also play a role in the atmosphere that you create. You will not have candlelit dining if your targeting audience is families with children. You want to study the market you want to reach and imagine what they would expect to find in your restaurant. 
   
3. Another factor that will help create the atmosphere is the food you serve. If you are serving upscale, fine dining, then you do not want a dining room that appears casual and simple. Those who pay more to eat will expect a different ambiance than someone going out for a burger and fries. Take a long look at your menu and set your business up to fit in with the dishes being served. Look at your competitiors to get some good ideas and bring them up a notch.
   
4. Many food service businesses have chosen to have a theme in their establishment. This theme incorporates everything from the food to the décor that customers enjoy. A theme can play a major role in what the atmosphere is like for the customer. You should always make sure that the ambiance you create works well with the theme you have decided upon.
5. Even something as simple as the location your business is in could play a role in the atmosphere you create. A business at the beach can incorporate much of that vibe when decorating. This gives customers the feeling of being in a true beach environment whenever they decide to visit. It also makes it quite memorable. So if you have a location that is unique, take advantage of it.

Creating the right atmosphere is something that makes a difference to the customers, and eventually to the business owner. It can make the difference in whether a place is enjoyed and remembered or a onetime stop that is never visited again.

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