As you plan your Thanksgiving menu it is possible that you may be considering the idea of a buffet. Many people enjoy buffets and they can be quite popular over the holidays. It allows your customers to eat what they want in the quantities that they want. However, is it right for your business? There are many things you have to consider as you look at this alternative. Sometimes a buffet is a good idea and other times it can backfire. When you answer a few questions, you will know whether or not a buffet is the route you should take.

What is your target market?

Many of your restaurant business decisions will start and end with this question. Thanksgiving Dinner is no exception. The people you are trying to attract and what they expect from you will play a vital role in what you should do. Families often enjoy a buffet simply because it is simple, kids are picky and it allows them to eat at their pace. Higher end customers generally prefer to be waited on and served their food in a more elaborate setting. Look at your target market and see if a buffet is something they would expect or enjoy from you.

Are you typically a buffet?

The simple fact is that if your restaurant is ordinarily a buffet restaurant then you should likely continue that with Thanksgiving Dinner. It is what customers expect from you. If, however, you are sit-down full service establishment then you might not have the same success. Many people view buffets in a different light than they view full-service. It could impact what you charge and what clientele you receive.

Do you have the right equipment?

Food that is not kept properly will not only be dangerous, it will not taste good. So it is important that you have the right equipment before you plan a buffet. For a restaurant that already offers a buffet this is not an issue. For one that does not, this could be a problem and might even be the deciding factor to skip it. Look through your equipment and see if what you have will meet your needs. If you are thinking of purchasing what you need then you want to ensure that it will not put you over budget.

Can you afford it?

It might cost a bit more to have a buffet dinner than you would pay for a limited menu. You are providing customers with the ability to eat whatever they would like in high quantities. This could increase the food cost significantly. Even one item, such as turkey, can prove to be quite costly when you offer it in unlimited quantities. If you are also open for the majority of the day then you will find it even more expensive.

In the end, whether or not to have a buffet is a personal choice. You have to examine the costs, benefits and whether or not it will attract business. If you feel that you can make more money through a buffet then take the chance. However, if you feel it will turn off your customers then it is best to stick to what has achieved your success so far.

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