Why Cupcakes are Profitable for your Bakery
Bakeries are great places for customers to go and pick up a fresh loaf of bread, freshly baked pies and pastries, and beautifully decorated cakes for special events. It may come as a surprise, then, that more and more bakeries are filling their display shelves with easy and simple cupcakes rather than five star baked creations. There are many reasons for the increase in cupcake production. When you recognize why cupcakes are profitable for your bakery, you may decide to add these tasty creations to your bakery menu.
Cupcakes are Trendy
First, cupcakes are quite trendy these days. Customers are starting to become infatuated with these individual-sized treats, and the demand for cupcakes is higher than ever. Popular television shows like Food Network's Cupcake Wars are showing customers that cupcakes can be creative, indulgent, and high quality, too.
Cupcakes Have High Profit Margins
Cupcakes are popular with bakers because they have high profit margins. Because cupcakes are usually priced individually, the price per ounce for a cupcake is slightly more than the price per ounce of a cake. For example, a birthday cake that serves twenty may be priced at about $25, but twenty cupcakes at $2.50 each uses the same amount of cake at twice the profit. Cupcakes can also be purchased individually for a quick customer snack. If a customer is craving cake, he or she might not want to purchase an entire sheet cake. However, if your bakery offers individual cupcakes, you might be able to snag a hungry customer.
Cupcakes are Simple and Versatile
Cupcakes are also beneficial to a bakery's profit margins because they are simple and versatile. A batch of cupcakes can be whipped up in under an hour. Decorating cupcakes is a much simpler skill to learn than decorating a cake. Cupcakes are also easy to customize and can be a great canvas for flavor experimentation. Making cupcakes requires the ingredients you already have, plus an small additional investment for cupcake pans, cupcake liners, and additional decorating supplies. The high versatility and low effort required to create these treats makes them a popular bakery item.
Cupcakes Increase Satisfaction Likelihood
Other reasons why bakeries are selling cupcakes more frequently than they sell full sized cakes is the increased chance of customer satisfaction offered with cupcakes. Pleasing a crowd of people with a single cake can be a huge challenge for party planners and caterers. Some customers have specific flavors they love in a cake, and other customers have flavors that they cannot stand. Bakeries often try to solve this problem by offering side-by-side cakes that feature two different complementary flavors in one large cake. Two options are better than one, but with cupcakes, consumers can have a virtually limitless number of options. If a customer needs cupcakes for an event, he or she can choose as many flavors, colors, and combinations as is necessary to please a crowd of guests.
Cupcakes may seem simple, but bakeries are increasing their cupcake production because these tiny desserts pack a profitable punch. Cupcakes are incredibly trendy, have high profit margins, are versatile and easy to make, and give customers the options they want from a bakery. Adding cupcakes to your menu may be the best thing you ever did for your bakery.