Advertising and Marketing Your Concession Stand
If you have ever thought about owning a food business, a concession stand is a great way to get started. With it's limited menu and unlimited potential, a concession stand can fit into your budget and give you the opportunity to be your own boss, while providing you with the enjoyment of interacting with customers all day long. In order to succeed with this type of venture, you will need to understand how to market and advertise your concession stand. Putting the time and effort into figuring out how to advertise, and where to advertise can be your ticket to success. Here are some tips to help you with the important business of attracting customers.
Market to People on the Street
If your concession stand has a regular location, you may stay there for weeks, months, or even longer. But if you move around regularly, traditional advertising of your location is not in the cards. Instead, you will want to focus on marketing to the foot traffic in your area.
One of the best ways to do this is via signage. Having a sign that is large enough to see and clear enough to read from a distance will promote your business. A professional sign with colorful, attractive graphics and lights will attract customers and draw them to your stand. Once they approach your stand, make sure that your menu offerings are easy to read so that your customers will know what to expect as they line up.
Putting up flyers in the neighborhood can be another way to attract foot traffic If you put your menu on the flyer, and add a coupon or other incentives, people will eagerly anticipate going to your stand. Placing flyers in office buildings, parking lots, department stores and other areas where people pass by can also go a long way in advertising your stand.
Posting enticing ads on your Facebook page, Instagram account, and other social media outlets will be a surefire way to promote your business. Be sure to include pictures of your stand, your menu, your location, and your hours of operation, so people know where and when to find you. Create a website for your concession stand and write blogs about your menu offerings with tidbits about your stand's history, what’s happening with your stand, where you are located, and descriptions of new items you will be adding. Have satisfied customers write reviews about your food and other standout features you may have to offer.
Create a connection between yourself and the area to make your concession stand part of the neighborhood. Connect with your current customers on these sites and be sure to offer discounts and hot deals while giving your followers the scoop on the new things you are doing. Create a buzz and make them start talking about your stand.
With some effort, and good timing, your advertising will go a long way in helping you to become profitable. Good signage, a good menu attractive fliers, and effective social media can help to get the word out about your concession stand.