The question of whether your restaurant needs a liquor license is a simple one: If you plan to sell alcohol, your restaurant needs a liquor license. The sale of alcohol can boost restaurant revenues, because liquor and beer have great profit margins and low labor cost (it’s a lot easier and faster to prepare a martini than coq au vin).
Opening a successful restaurant is all about location; physical brick-and-mortar venues matter even in today’s world of virtual reality. Location can make or break a restaurant. In “Location: A Strategic Marketing Imperative,” Forbes advises that researching your restaurant’s location is the key to success or failure.
Although it is natural to put a tremendous amount of thought into the interior design of your restaurant’s dining area, it is equally important to invest in the design of the kitchen. A well-designed kitchen can have a positive effect on your staff; on the food preparation; and on the end results.
Setting the matter straight about couscous is no easy task. Is it a grain? Is it pasta? Is it a form of rice? No worries: This primer covers everything you wanted to know about couscous, but were afraid to ask. We’re aiming to turn you into a couscous aficionado quickly and painlessly – and we’ll throw in some recipes to get you started on your couscous journey.
Having a website is an absolute necessity for most businesses today. This is particularly true for restaurants due to an emerging trend in the industry that is helping to increase sales: online ordering. Customers will often visit a restaurant website to learn all about it, including the menu. Now, however, customers expect more; the savvy restaurant customer wants to be able to order online.
Long after the successful launch of your restaurant – after the planning, the renovations, the staffing, and the stocking – money will still be a major concern. No matter how successful you become and how long the waiting list is for a seat at your restaurant, long-term growth is largely dependent on saving money. Creating a money-savings plan is just the first step; implementing these cost-saving measures over time is the big challenge.
Food allergies are becoming more prevalent and severe, according to the Food Allergy and Anaphylaxis Network (FAAN). More and more it seems that people, young and old, are developing allergies and intolerances to certain foods and ingredients. Some of these allergies can be life-threating, while others are “just” inconvenient, as they cause less dire symptoms that people still want to avoid.
Bringing together and hiring the best staff for your restaurant is a top priority before opening. But once your business is booming – customers are streaming in on a regular basis and the feedback is stellar – you have to keep that staff happy and motivated so that you can maintain the high level of excellence that you’ve worked so hard to establish. Nothing in the restaurant industry can be taken for granted; customers are fickle and trends are constantly shifting.
As a restaurant owner, you have to offset the demands of being an entrepreneur with the needs of your clientele, a balancing act that is both a requirement and a challenge. So when the time comes to revamp your menu – due to seasonal requirements, cost considerations, or time constraints – follow prescribed guidelines on how to do it, and – most important – don’t forget your customers, many of whom will vote with their feet if that menu change isn’t handled correctly.
Transforming one-time consumers into loyal restaurant customers is a key to success for most businesses. This holds particularly true for restaurants, and yet can be even harder to achieve due to the challenging combination of the increasingly competitive industry and today’s informed, empowered diners.