Tag Archives: instagram
If you work in foodservice and food photography is not yet on your menu, it’s time to give your business a modern-day makeover. We are all familiar with the proliferation of images inundating the Internet, appearing particularly on sites such as Pinterest and Instagram.
Instagram is everywhere and in a previous post we discussed how to create Instagrammable food to promote your restaurant. However, for a restaurant’s purposes, Instagram is so much more than rainbow toast and unicorn shakes. It’s more than customers coming in, ordering something, photographing it and then sending it off to the digital world known as Instagram.
Instagram has been around for a while and, from its inception, the photo-based app has been positioned at the center of trends in food and beverages in general, and in the restaurant business in particular. Restaurants are offering rainbow-colored “unicorn foods” with Instagram in mind, and creating fabulous and original spaces, and then waiting for the lines to form after images of their products and menus go viral.