Tag Archives: location
The restaurant industry is notoriously competitive and physically draining; however, sometimes the hard work and financial investment pays off and your restaurant turns into a huge success. If that happens, and if you’re an ambitious and confident business owner, your thoughts might turn to opening a second restaurant based on the belief that doubling locations could mean doubling your success.
Much has been written – including right here – about why a restaurant’s location is so important to the success of the business. Visibility is the number-one factor in choosing a site for a new restaurant, as being seen is the basis for drop-in business, which is vitally important. For this reason, off-street locations have long been considered undesirable real estate options.
Opening a successful restaurant is all about location; physical brick-and-mortar venues matter even in today’s world of virtual reality. Location can make or break a restaurant. In “Location: A Strategic Marketing Imperative,” Forbes advises that researching your restaurant’s location is the key to success or failure.