Hot, steamy, fresh hot cocoa, spiced hot wine, homemade soup of the day, winter vegetable chili…such dishes are often available on winter seasonal menus, and suggested as tips for restaurants to offer in the winter, since “warm” foods are in high demand as the weather cools down. A restaurant marketing plan for the winter season should be focused on publicizing the winter menu and making the venue seem as warm and cozy as possible. By using restaurant marketing to publicize the offer of a warm meal or drink during the winter, businesses can increase restaurant traffic despite the tendency of customers to want to stay home to avoid the chill.
Whether using local advertising, social media advertising, or print advertisements, a restaurant marketing plan for the winter can have increased affectivity by publicizing the menu items which are seasonal and will appeal to customers the most. In the winter, dishes with lots of spices and herbs, which are served warm, such as stews, chili, and soups, are extremely popular. Holiday menus and special events for the holidays are great ways to draw in more restaurant traffic with good restaurant marketing as well. By flaunting these additions to a menu through restaurant marketing, businesses can attract customers. Publicizing the menu can be combined with visual advertisements to make potential customers’ mouths water, persuading them to frequent the venue.
Visual advertisements are great for a restaurant marketing plan when used in social media advertising and print advertisements. In fact, almost any type of restaurant marketing can be improved by adding a visual element. A picture of a bowl of soup with visible steam, or a giant mug of hot chocolate topped with generous amounts of whipped cream and mini marshmallows are great pictures to set the mood for winter at a restaurant. A picture can stand alone when it comes to restaurant marketing, even without a written component to the ad, making photos a very effective way to attract customers.
Winter restaurant marketing strategies should be focused around creating a vision of heat and comfort as the weather temperatures drop. By promoting winter specials and hot dishes through social media advertising, print advertisements, and local advertising, a restaurant marketing plan can cover all the bases and platforms available for attracting diners. Most winter dishes are prepared in advance and heated upon order, making huge increases in restaurant traffic worry-free and extremely profitable, and making winter restaurant marketing well worth an investment. By finding a flaunting their strong points for winter, restaurants can make the most of restaurant marketing for the winter.