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Creating the Right Atmosphere For Your Food Service Business

When customers walk into a food service business, the atmosphere is what makes the first impression. The atmosphere encompasses everything about the business that makes the customer feel relaxed and satisfied when they visit. It can be the décor, the lighting, the food and even the service they receive. While the appearance is important, creating the ideal atmosphere is vital if you want to turn a new customer into a regular. When deciding on what kind of atmosphere you want to create for your business, there areCreating the Right Atmosphere For Your Food Service Business many things you should consider.

Dining Area

The space you provide for your customers to dine in, is very important. In general, you will want over half of your available space to be dedicated to the dining area. This allows plenty of room for customers to feel that they have some privacy even when the place is full. You should arrange your tables and booths in a way that customers can feel comfortable when they are sitting. Otherwise they will feel crowded and they may opt for a place with an atmosphere that gives them more room to breathe.

Target Audience

Who you want to attract will also play a role in the atmosphere that you create. You will not have candlelit dining if your target audience is families with children. You want to study the market you are aiming to reach and figure out what they would expect to find in your restaurant.

Type of Food Served

Another factor that will help you create the appropriate atmosphere is the type of food you serve. If you are serving upscale, fine foods, then you do not want a dining room that appears casual and simple. If your place is casual and fun you may want bright lights,colorful dinnerware and music that will reflect the type of food served at your eatery.

The same idea goes for the menus that you have available. Your menus will need to reflect the type of food being served. If you have an elegant, upscale eatery, the menus should be simple, classic and use soft lettering. If your eatery is casual and fun, the menus should be colorful with bold print, designed to match your casual restaurant's colors and themes.


Many restaurateurs choose to have themes for their establishment. This theme can incorporate anything from the food to the décor. A theme can play a major role in what the atmosphere will be like for your customers. You should always make sure that the ambiance you create works well with any theme you choose.

For example, something as simple as the location of your business can play a role in the atmosphere and theme you create. A seaside restaurant can easily incorporate a decorative beach theme. This will give customers the feeling of being at the beach whenever they visit. It will also make this eatery memorable, especially if this restaurant also offers great seafood to complete the entree beach motif. Therefore, if you have a unique location, take advantage of it however possible.

Creating the right atmosphere is something that will make a huge difference to your customers, and it will ingrain your brandeven deeper in your customers minds. The right atmosphere can make the difference as to whether a place is enjoyed time and again, or if becomes a one time stop that is never visited again.

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