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Replacing beef dishes such as barbecued ribs with chicken options instead can allow venues to lower their prices, appealing to the dwindling middle class.

Meeting the Expectations of America's...


Before the recent economic crisis, the middle class was thriving and dining. Casual restaurants and franchises often geared their marketing, pricing, and menu strategies towards the middle class, as they made up a very significant sector of society and were likely to choose to dine at such...read more

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