Tag Archives: marketing
Instagram is everywhere and in a previous post we discussed how to create Instagrammable food to promote your restaurant. However, for a restaurant’s purposes, Instagram is so much more than rainbow toast and unicorn shakes. It’s more than customers coming in, ordering something, photographing it and then sending it off to the digital world known as Instagram.
Instagram has been around for a while and, from its inception, the photo-based app has been positioned at the center of trends in food and beverages in general, and in the restaurant business in particular. Restaurants are offering rainbow-colored “unicorn foods” with Instagram in mind, and creating fabulous and original spaces, and then waiting for the lines to form after images of their products and menus go viral.
One of the niftiest features on Facebook – an oldie but goodie that was introduced back in 2010 – is Facebook Places, which allows people to use the GPS on their mobile phones to let their friends know where they are located. Using Facebook’s Check-In button users can announce their location to friends and followers, including the name of the business they are currently frequenting.
When it comes to marketing a restaurant the bottom line is: You can never rest on your laurels. You must always assume that the next best thing is right around the corner or that your loyal customer base is not as devoted as you hope it is. Even if you are everyone’s go-to dining establishment right now, success can be fleeting unless you nurture it – through advertising, promotion, and marketing.
If you’re considering opening a restaurant, a good business plan is one of the most important steps of the process. A well-constructed business plan will serve you from the moment you hatch the idea, through the search for financing and staff, and on to the day-to-day processes of running the restaurant.