Tag Archives: restaurant marketing
Instagram is everywhere and in a previous post we discussed how to create Instagrammable food to promote your restaurant. However, for a restaurant’s purposes, Instagram is so much more than rainbow toast and unicorn shakes. It’s more than customers coming in, ordering something, photographing it and then sending it off to the digital world known as Instagram.
The restaurant industry is notoriously competitive and physically draining; however, sometimes the hard work and financial investment pays off and your restaurant turns into a huge success. If that happens, and if you’re an ambitious and confident business owner, your thoughts might turn to opening a second restaurant based on the belief that doubling locations could mean doubling your success.
In the food-service industry, a restaurant’s atmosphere can run the gamut from high-end and elegant to fast and furious. Chances are, though, that your restaurant’s style is somewhere in between – say, casual and laid back, with an emphasis on good food and good times. For many people, dining out means getting together with friends for a long leisurely meal; for others, though, having a good time means inviting along their loyal pet.
Instagram has been around for a while and, from its inception, the photo-based app has been positioned at the center of trends in food and beverages in general, and in the restaurant business in particular. Restaurants are offering rainbow-colored “unicorn foods” with Instagram in mind, and creating fabulous and original spaces, and then waiting for the lines to form after images of their products and menus go viral.