Tag Archives: restaurant sales
In the food-service industry, a restaurant’s atmosphere can run the gamut from high-end and elegant to fast and furious. Chances are, though, that your restaurant’s style is somewhere in between – say, casual and laid back, with an emphasis on good food and good times. For many people, dining out means getting together with friends for a long leisurely meal; for others, though, having a good time means inviting along their loyal pet.
If you own or manage a restaurant, you undoubtedly have to deal with one of the most annoying and disruptive phenomena of the industry: customers who don’t honor their reservations and simply fail to show up with no warning. For restaurants in general, and small establishments in particular, a no-show represents a missed opportunity to seat other guests – or a tableful of other guests – which is a painful blow, particularly if it happens night after night.
While restaurateurs are frequently advised to aim their marketing campaigns and sales pitches at millennials, they may be missing their biggest target audience if they do. The economy is always shifting, and the preferential customer and the demographic that can make or break a restaurant’s reputation and success changes along with the times.
Although the tasting-menu trend may have peaked, this multi-dish approach to serving is still the calling card of many an upscale restaurant. And, while tasting menus sound great on paper – which hungry customer wouldn’t want to dispense with the painstaking task of choosing one dish out of so many when he or she can try almost all of them – they are not for everyone.
Al Fresco dining conjures up images of warm sunshine, cool breezes, and green scenery. Not all of this is necessarily relevant to all restaurants that decide to introduce Al Fresco dining, but it does have its allure and it is worthwhile exploring why it might be right for your restaurant. Yes, it might mean working with weather fluctuations, noise pollution, and even city regulations,
Transforming one-time consumers into loyal restaurant customers is a key to success for most businesses. This holds particularly true for restaurants, and yet can be even harder to achieve due to the challenging combination of the increasingly competitive industry and today’s informed, empowered diners.